relevant church?

Here is R.C. Sproul Jr.’s take on making our churches culturally relevant.

Tell me if you understand the point he is trying to make. I may be too sleepy to get it, but I don’t.
It starts well enough:

There is a tension among the people of God that reflects a delicate balance to which the Bible calls us. Paul, you will recall, argued that in his passion for the gospel, he wished to be all things to all people, that by all means some might be saved 
(1 Cor. 9:22). On the other hand, Jesus tells the disciples that when they brought the good news and were not received, they were to wipe the dust off of their feet as they left the town (Luke 9:5). They’re both legitimate perspectives on the lost. Where, we wonder, does earnestly contending for lost souls end and pandering to the lost begin?

But it ends like this:

When we come to worship we come in ourselves still unclean. We as a bride are too besmirched and stained to feign haughtiness. We are too conscious of our own sin to be looking down our noses at others. But we come seeking to be made beautiful, confident that our Groom can bring this to pass. We have given up the world, with all its arrogant slovenliness. We have turned up our noses at the world’s studied indifference to beauty. We do indeed speak English, but it is not the English of the court fool. It is the King’s English.

and in between he talks about wisdom, latin masses, preaching in clown suits and weddings. You tell me what he means.